WHAT GIVES? - Why these women joined the TiE Global Women’s Contest?
Divyakshi Kaushik, Founder, Anatomech
Divyakshi started Anatomech to use technology to create better wearables for medical use as well as sports. The wearable that will be used by breast cancer patients who have to suffer pain and discomfort in their arms post-mastectomy is under development. But her compression socks that can be worn to improve blood flow, particularly in long endurance sports is already in the market.
Says she, “we have already crossed over a 1000 compression socks for sports. But we want to cross over a Lakh in this year.” To get a better grip on a business model that will help her in this goal, to have a successful sales and marketing strategy, and create projections, Divyakshi joined the TiE Women’s Global Contest. Says she, “I know that all contestants will get mentored by global gurus so makes sense for me to play on a big field and learn the game as well.”
She is also going to present her case at the Open Mic Night on April 28th. “Speaking before a live audience is always more challenging but even a virtual one needs total preparation. And in three minutes? Hooboy! It will be a great learning experience for me! What do I want at the OMN? I of course want to be mentored.”
Sridevi Roogi, founder, Himalayan Space Labs
Sridevi is from TiE Hubli and has started two new start-ups – Write Your Destiny which caters to the recruitment industry and Himalayan Space Centre which is an education forum that aims to expand and share knowledge on astronomy and astrophysics.
Sridevi had contested in the Women’s Global contest two years ago. Says she, “I joined the contest because TiE Pune has one of the best mentors for the IT industry and I got some great advice from Ajay Bhagwat, Ajay Hiraskar, and Kiran Deshpande.”
Sridevi will be making a presentation at the OMN event and is very focused on what she wants. “I am making my presentation on Himalayan Space Club and want to get connected to schools all over India and South Asia so that we can collaborate with them to set up space labs for their students”
Gauri Kale, Co-founder, Atah lifestyle
Gauri Kale sniffed opportunity when she noticed that people all over the world liked Indian-made products but wanted them to be designed differently. And so in 2018, Atah lifestyle products came to be. They started with Porcelain diyas, ‘samays’, and paper-based playing cards.
Says Gauri, “in the first year itself our revenues hit Rs 17 Lakhs. Then Covid came in the middle and hit us.” Despite the Covid hit, Atah managed to reach its pre-covid revenues last Divali.
Gauri wants to rejuvenate Indian products that have a global outlook and so feels that a global contest like TiE’s Global can help her business. “I think the TiE Women’s Global contest is a great platform for me to take not just showcase my products but also get some help with my business. Our problems are two-fold. One is with production. Because our products are made of porcelain, we cannot find such vendors in India easily. Our first batch was manufactured in China. I am hopeful that TiE members can leverage their networks to help me overcome this vendor roadblock. The other thing I am expecting is to get connected to the Indian diaspora across the globe. Who better than TiE can do that?”
Deepali Sonje, Founder, Nisarg Industries
Deepali worked for three years to perfect her environment and woman-friendly sanitary napkin. And in 2019 was ready to launch Nisarg Industries’ eco-friendly sanitary napkin. “Sanitary napkins in the market use chemicals and plastic which harm the woman using it as well as our earth. Our sanitary pads are made from fabric, be it cotton or bamboo.”
In the three years since she launched her product, Deepali has achieved a turnover of Rs Five Lakhs. “Covid in the intervening period caused a lot of damage. Else our sales would have been better.”
Deepali has reached out to TiE’s Global Contest for women entrepreneurs so that “my sanitary napkin can reach every woman in the world. It is safer for every woman and Mother Earth.”